The agency growth playbook is to win work with senior people and deliver it with junior ones. The margin lives in the gap. It works as a business model and fails as a delivery model — the client pays for the gap twice, once in coordination and once in rework.
Fewer people, fewer translations
A senior team of four can hold an entire product in their heads. There are fewer meetings because there are fewer people who need to be told what was decided. The work moves faster not because anyone is rushing, but because the context never has to be reassembled.
Senior is not about years on a CV. It is about judgement under ambiguity — knowing which corner is safe to cut and which one will cost you the launch.
Written by CODIANTMore insights →